Self, meet self five years ago: Personal brand growth

by AhmanielleHall on September 24, 2012

When I was in high school, my creative writing teacher taught us the importance of keeping a record of our personal growth. He suggested keeping a journal, but to us that was too private, too personal; a teenager vying to be heard had to take to a platform that was able to make the masses understand what a hard and misunderstood life we lived as teens…so we took to MySpace.

 I ranked my fiends, had pointless arguments about shifting people from space two to five in the Top 8, and my friends and I took our frustrations to keyboard and Web pages instead of  the pages in a notebook that would have sufficed.  What we did not understand at the time of the emotional outpours upon the web diary we all confided in was the digital imprint we were leaving behind as we got older. The nonsensical stories and poems written about things we would forget in the upcoming collegiate years would be left as part of the online history of our identity.

In graduate school we talk a lot about building our personal brands; if a potential employer were to Google us and piece together a general idea of who we are via Web presence, would the picture of our younger selves help or hinder our personal brand? I vaguely remembered what my high school web presence was like, so I dusted off the cobwebs of my MySpace login to take a look.

If only I could have hopped in the Delorean and saved myself from a few of the embarrassing  and pointless posts that have been left on that MySpace blog page. Posts about meaningless crushes, dodging detention and poorly directed relationship advice that came from a girl who knew nothing about the topic circa 2006 have had more views than I’d care to allow see the younger me express those things.

Although it was slightly difficult to read through the writings of a younger me, it was fun to compare notes from now to then and see the personal growth in who I have become, what my interests are and how I choose to express myself and my personal brand. My younger self had the promise of being a decent writer and I ended up following that path, but perhaps it would have been best to just take my creative writing teacher up on the suggestion of purchasing a journal.

Social media education wasn’t around in my day; my Catholic school teachers shunned the idea and banned MySpace and Facebook from the computer labs; however, if we had been coached on how to use it properly and effectively, we might not have been so apt to spill heart upon webpage. Although we can learn more about being effective on social media platforms, classrooms today are still struggling with the implications of social media.

Since then, blogging and the Facebook notes section have become the new journals and young people are willing to pour their hearts out via social media not understanding that they too will have to account for what has been posted or said in the emotional bouts of young adulthood. They will see their lives develop via Facebook timeline, but will the be proud of what they see? Was their any growth and does the profile reflect an accurate depiction of who they are?

The younger Web navigators may not know about building a personal brand but it’ll hit them sooner or later. Have you checked YOUR younger you’s social media platforms? What does it say about where you’re going and where you’ve been?

 

  • Patrick Xiang

    Great article! I had similar feelings when I read some things I wrote down before. However, it seems that social media made the situation even worse, because everyone can see it. We really need to educate the younger web navigators that everything you said will be recorded, even if you delete it later.

  • Mia B.

    I might have to browse my old FB timeline after this!….well-written post!

  • Nikki Geffen

    It’s pretty crazy how your personal brand starts the minute you post on the internet, no matter how old you are. Thinking back on my past posts and pictures, I am slightly embarrassed that that is how my personal brand is viewed. I have definitely grown in many ways since the days of Myspace, but we all know whatever goes up on the internet is there for good.

  • http://Realtor.com/ Candice Cerro

    Great post, Ahmanielle. Isn’t it crazy how far we’ve come since the creation of MySpace? I had forgotten about the “top 8″ ranking but I do remember an argument or two it caused offline. The beginning stages of Facebook were also interesting. I never thought of it as something that could be used to build a personal brand, but rather as a way to see what’s going on socially and connect with friends at other colleges. Oh how the world has changed.

  • HillaryBrown

    I actually didn’t become active in the social media sphere until junior year of high school! I’m kind of glad that I don’t have a ton of online history — I’m sure I would have said some pretty embarrassing things if I was younger when I started using Facebook!

  • Jessica Wang

    Thanks for this article Ahmanielle. I had a bit of a laugh looking at my old social media sites :P Some of my friends are creating FB accounts for their new-born babies… I wonder how those babies will think when they grow up since they don’t even get to create those contents and have to live with it when they grow up (unless they get a new account).

  • Kaitlyn Gatena

    It’s interesting to see how the type of content we post changes as our intentions evolve. I think that all social media content definitely needs an expiration date!

  • Nancy Cheng

    I looked up my previous blogging website, and I immediately shut the entire website down. I can’t imagine people laughing after seeing those pictures of “younger me” and the non-sense mumbling. Before I came to LA for graduate school, all I know about social media is Facebook. Now I’m glad I’m part of this social media based generation:)

  • Fernanda López

    Coming from a country where only 5% has access to the Internet, it is really difficult to actually built a brand (for most people). I googled myself out of curiosity but nothing came out. The thing is that I use some many different account names that I guess there is no relationship between them. However, I did find my posts on projectquinn . I found this to be positive and negative. I want to be known out there but in a good way lol. So I guess there are some pros and cons when you use technology at such an early age with little to no guidance.

  • Elizabeth Reidenbach

    Great article, Ahmanielle! Popular social media platforms were introduced during my freshman year of  college – in fact, I distinctly remember the day I joined Facebook one early September day in my dorm room. Eight years later, it’s disturbing to view some of the older posts I shared and some of the commentary that my friends made during our crazy undergraduate years, completely unfazed by the potential repercussions of our actions. Of course, this recent walk down memory lane was made available by the timeline feature on Facebook, and I can only imagine how much more sophisticated social media applications will be in the imminent future – and how readily accessible the translated information will be made available to the public.  

  • Molly Russell

    Wow Ahmanielle! This is so timely and very very spot on with what we are talking about in class today! I just looked at my Facebook timeline and just saw how much more private I have gotten over time and how the posts I did when I was younger were way more personal. I think now that I am more career focused, my personal brand has become more serious and professional to say the least.

  • Katie L

    You make some really great points Ahmanielle. We really need to warn the next generation about what they put online!

  • Pingback: The analysis of EV and hybrid vehicles from a heavy commuter

Previous post:

Next post: